When there's a major change in the local financial
marketplace, banking customers look for more stable,
consumer-friendly places for their money.
These disruptions can be caused when...
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A bank drops free checking and adds fees and restrictions
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A local bank is bought by a bigger, out-of-town bank
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A financial institution comes under regulatory control or is closed
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The institution receives bad press or is the subject of rumors
...as well as other events.
At any time, around 22% of banking consumers are searching for a new place
to bank. The percentage increases dramatically when an event causes disruption
in the marketplace.
Benefit from the Turmoil
You can open your lobby doors wide and welcome in these
account shoppers — and make them your new customers. But
you need a plan and you must execute it at a precise
time.
If you're successful, your financial institution will...
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Open more accounts
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Significantly increase deposits
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Improve income
-
Expand your customer base
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Broaden your market share
Your Timing is Important
You want your message to reach targeted homes at the
most opportune time — like right after a competitor
announces it's dropping free checking and imposing fees.
That's when people who are affected seriously think
about switching.
So Plan Now
Get all the information you need to see how Disruptor
Marketing can work for your financial institution.
Timing is important, so start today.
Fill in your information above, or call 402-470-5708.
