ACTON at the ABA
Below you'll find:
• The presentation slides from Mark Zmarzly’s portion of the
“Fee or Free: The Debate Continues” session. Included with the slides is a 2-page document with hyperlinks to all of the articles
and studies Mark referenced during the presentation.
• ACTON Market Intelligence’s November 2010 Research Report:
Free Checking & the Banking Customer
• CASE STUDY: The Dire Cost of Free Checking Elimination
• The National Checking Product Review Document that looks at
checking products, marketing samples, and in-branch sales processes at 20 of the top 100 banks in America. Just use the links below to access one or all of these items.