Why training is
so important

Your marketing dollars are wasted if your branch personnel fail to open the accounts. Now, the knowledge it takes to instill sales-oriented attitude and talents in your employees is available from ACTON Marketing.

These Specialized Training Sessions can be adapted to focus on actual situations in your financial institution.

 

ON-SITE SPECIALIZED COURSES

  • Positive Sales and Service Skills for Front Line Associates

    What it improves…

    Special emphasis is placed on developing listening skills, identifying needs, learning the difference between features and benefits, matching financial products and services to customers' needs, handling objections, and asking for the business.

     
  • What Every Supervisor, Manager, and Leader Needs to Compete

    What it improves…

    The session combines the best elements of Basic Supervision, Coaching, and Leadership. Just a few of the many topics covered include learning how to delegate effectively, 10 tips for effective time management, motivation strategies, coaching for performance improvement, and becoming a more effective leader.

     
  • Practicing Positive Skills Workshop

    What it improves…

    This session enhances sales and customer service skills through role playing as various customer service and sales scenarios are acted out and critiqued. This is a thoroughly positive skill-building experience.

     
  • Sales Building Strategies for Branch Managers

    What it improves…

    The session places special emphasis on developing an overall sales culture within the branch, determining the "value" of doing business with the manager's branch, becoming a more effective leader, and understanding the essentials of motivation and its effective use in the sales process.

     
  • How to Become a Successful Business Development Officer

    What it improves…

    There are two basic categories of improvement. We TEACH the skills it takes to become a successful business development officer. In the afternoon session, we COACH and practice using these important skills in real life scenarios. All this is accomplished in a relaxed, informal and fun setting that builds confidence.

     
  • Secrets and Insights to Dazzling Customer Service

    What it improves…

    Teaching front-line staff how to effectively deal with the eccentricities, rudeness and demands of customers can improve staff morale and job satisfaction, and also decrease turnover. Those benefits translate into improved customer experiences, so the customers develop greater loyalty toward the financial institution.

     
 
 

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