Using ACTON's predictive statistical model for prospect
selection was one of the smartest marketing decisions
I've ever made. We improved account growth by 49% while
lowering the per account cost of booking a new checking
account.”
Donald Gibson
President and CEO
The Bank of Greene County
ACTON is AWESOME! I personally have been in the retail banking industry for 15 years
and had dealings with literally dozens of vendors. ACTON is bar-none, the very BEST
of the Best. ACTON consistently provides our company with World Class Customer Service,
coupled with brilliant, results-driven marketing strategies.
ACTON is much more than a mail service provider to PERSONS BANKING COMPANY. They
are our one and only Marketing Partner. We have no need for a separate ‘AD
Agency.’ ACTON does it all for us, including:
• Product brochure design
• Website updates
• Print advertising production
• Compliance notification production & mailing
• Customer survey design & mailing
• Statement stuffer creative design
• Retail & Business account direct mail marketing
design & delivery
• Cross-sell (On-boarding) marketing strategy
• Retail staff & management training.
Not only is the level of service and quality of the designs outstanding; the pricing
is very reasonable. ACTON routinely provides Management reports which document branch
level success ratios and related acquisition costs.
Partnering with ACTON is one of the best decisions that we’ve
made to drive retail market share success. ACTON is the complete
package.”
Veronica Grant
Vice President and Retail Coordinator
Persons Banking Company
Lithonia, Georgia