The TrendSight™ Group

The TrendSight Group is led by Marti Barletta who combines more than 20 years of senior-level marketing strategy and implementation with her unique gender expertise. Marti was one of the first in the industry to recognize, and in fact celebrate, the differences in men's and women's attitudes, aptitudes and abilities. By integrating findings from diverse disciplines including anthropology, biochemistry, communications, corporate relations and human development she developed her proprietary GenderTrends Marketing Model which forms the cornerstone of her book, Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment as well as her consulting business.

Soon after her speaking career took off, Marti realized that while her keynote speeches energized audiences and pointed them in the right direction many companies needed more and were seeking an analysis of their current marketing plans and specific tactics and recommendations for marketing to women. TrendSight's consulting model is Marti's innovative answer to the companies that approached her after her speaking engagements and asked "What should we be doing to market to women?"

Marti assembled a team of professionals with diverse professional backgrounds who share her passion for marketing to women and now The TrendSight Group offers this specialized M2W consulting.

www.trendsight.com

Strunk & Associates, L.P.

Established in 1976 by Chairman William H. Strunk, Strunk and Associates, L.P. is a financial institution advisory service recognized nationally for its innovative design, development, and implementation of sustainable profit improvement solutions for the financial community.

The firm's reputation is built on more than 29 years of providing expert, objective, unbiased and independent advisory service to banks, credit unions, thrifts and other financial institutions. Strunk and Associates, L.P. has served as advisory consultants to hundreds of client institutions throughout the United States.

Unlike other financial institution consulting services that focus their efforts on developing and implementing programs that provide little real differentiation from competition and, as a result, often produce disappointing results, Strunk and Associates, L.P. focuses on creating Innovative Profit Improvement Solutions.

www.strunklp.com

BancVue

In the mid-1980s, free checking accounts were nearly non-existent. Today, free checking is available at nearly every financial institution. Over that same time, mergers and acquisitions created large, multi-state banks that put competitive pressure on smaller community banks.

Now BancVue offers community banks the chance to gain an edge on the competition through a new checking account program. BancVue’s solution, “will double your profits compared to a standard DDA while keeping those valuable clients 70% longer.” BancVue named the new program Reward Checking, and describes it as the “products that dramatically improve your bank’s profitability while empowering you to satisfy your customers in ways no competitor can match.” And BancVue has the numbers to prove its success stories.

www.bancvue.com