Reach New Movers When it Counts
Fresh
The information in typical New Movers lists is stale by the time it appears. The
New Movers have already been in their new home or apartment for weeks. That’s
too late for your offer!
Our New Movers data is fresh. It relies on proprietary
access to key mover information (including cell phone data) that tells us sooner
when these prospects will be in their new locations. Your mail offer can be among
the first postal items delivered to the new residence.
Fast
Thanks to our special sources, we can create a fresh list for your market and be
in the mail the very first week, before movers have picked a new financial institution.
Ours...
Most movers open new banking accounts within the first two weeks. Our program gets
your offer into their hands during that critical time.
Theirs...
Stale list data, compiled slowly, means you lose the chance to be foremost in the
minds of the New Movers.
Accurate
Our New Movers list is twice as accurate as other lists.
Highly Personalized
ACTON’s New Movers Marketing Program produces a letter or postcard addressed
directly to the New Mover.
The personalized mail even includes the address of your branch nearest to the mover’s
new address, no matter where or how many branches you have. The special offer is
the immediate attention-getter that generates action, but the mover understands
the convenience factor will pay off over and over.
Checking is the Key Account
The most important banking relationship any consumer establishes with a financial
institution is the checking account. It’s used every week. For a New Mover,
that’s especially true. It’s time to establish utility payments.
The mover has new expenses and the need to purchase new furnishings. There may even
be a new paycheck to deposit.
All those accounts, payments, and deposits run through the checking account. It’s
the vital account every New Mover needs.
Targeting for Greater Success
The one-of-a-kind, proprietary TasC predictability model ACTON Marketing uses to
choose the best-of-the-best neighborhoods to mail checking account promotions also
helps the New Movers Marketing Program.
Just like a normal mail list, TasC analyzes the New Movers list to choose only the
most select areas that will produce the greatest results. It’s another cost-saving
method we use to benefit your marketing budget.
