Delivery Statistics Map & Report
Where your prospects are found
Discover the potential within your market. The map shows you in graphic detail the
areas where households are concentrated in your market. The report offers detailed
statistics on these population pockets.
Market Penetration Map
Where your customers are found
What percentage of the households in your market are your checking account customers?
This information allows you to prospect in areas where you find like-minded individuals
— the best prospects for becoming new customers.
Deposit Share Analysis
Your rank in the market
See how your financial institution stacks up against your competition. A solid marketing
strategy can push you ahead of those around you, keep you ahead, and widen your
lead.
Optimal Mail Quantity Analysis
Hits the sweet spot
More isn't always better. We find the point where your mail quantity is most effective.
Any more is wasted. If you're already using a mail marketing program, we can almost
certainly decrease the quantity of mail. You save money without sacrificing results.
Cross-Sell Report
How valuable are your customers
Once a customer opens a new checking account, how many other accounts get opened?
What's the next most likely account? Here are your answers so you can develop better
marketing strategies.
New Movers Report
Reach them before they go to your competition
More than 50,000 U.S. households move every day and they switch accounts to a financial
institution convenient to their new neighborhood. Now, you can reach the movers
in your market before they unpack — before they hear from or notice your competition.
ACTON Marketing combines our marketing expertise with the most accurate list available
— a list that's ready twice as fast as any other new movers list.