Targeted Mail...

We don't saturate your market with mail. We target specific households using statistical modeling. Our proprietary system, TasC, continually provides better results than our competitors best efforts. more...

 

Sent at the Right Time...

Mail drops scheduled throughout the year maintain a steady flow of new customers and reach homes on the right days to influence payday decisions.

 

With the Right Offer...

No single offer works for every market every time. That's why we scan your market using proprietary methods to ensure your offer has the impact to influence your prospects.

 

Plus a New Mover Kick!

New movers are three times more likely to open an account than the general public. Our program reaches that valuable audience sooner and brings them in to your branches. more...

 
 
 
 
 
 

Training & Mystery Shopping

Our acquisition mail campaign will draw people in. The job of turning eager prospects into new customers falls on your branch staff. Because this step is so crucial, you can't afford to have even one untrained individual. Our complete training programs for branch staff, branch managers, executives and back office personnel, ensures everyone understands the program.
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89% of women

Marketing to Women

It's no small number, but independent research says it's true. Women open or are responsible for opening 89% of all financial services accounts. And as cliché as it sounds, men and women really do analyze and shop differently. It's important that the checking account message targets that 89% segment of the prospect market.
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Response Driven Creative

Attention grabbing graphics combined with compelling copy from a seasoned staff of professionals ensure your message gets read and acted upon more frequently. We'll help you complete your campaign with signage, posters, billboards and more.
    Plus, we'll introduce you to a referral program that brings in even more customers.
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From the initial creative, through production and printing, right up until the mail is dropped off at the post office, ACTON's Customer Acquisition Strategy takes care of every project every step of the way. It's certainly better than the frustrations that come from juggling it all yourself or trying to coordinate a variety of unconnected vendors.