This concept works well everywhere, and especially in markets where there’s turmoil because of a failing competitor or a buy-out. The consistent look and message carries through multiple mail drops so the bank’s name becomes easily recognized and familiar.

The long-successful, traditional free checking and free gift offer are the focus of this mail promotion. Readers are invited to feel the freedom of choice the bank offers them, using both sales copy and graphics. The design is also themed to fit the winter season when the promotion appeared in home mailboxes.

The Solutions concept says the bank has an ideal checking account for the lifestyle of every consumer. The promotion leads with the attention-generating Free Checking account on the outer panels and offers a premium as additional incentive. Engaging photos and personal, storytelling copy draw readers into the products and offer. Photos complement copy that describes benefits like online banking and a switch kit.

A consistent graphic look and tone for all media, for all products, helps prospects easily identify our client’s financial institution whenever and wherever they see one of the promotions. The colors, graphics, copy approach, and photo styles carry through a variety of formats. Images shown (from left): business checking self-mailer, large equity loan postcard, tell-a-friend certificate, retail checking self-mailer, product brochure and outdoor advertising.

Combine an attractive offer with the best new movers list available and attention-getting copy and design, and this oversize New Movers Postcard successfully opens new checking accounts. Works equally well for homebuyers and apartment dwellers.

A rate-driven offer, without a rate shown, can be promoted in a format as simple as an oversize postcard because it’s easy to understand and there’s no need for large, onerous blocks of footnotes. Add the attractive design elements and call-to-action copy and this promotion pulls in prospects.

Small business owners are prime targets for low-cost checking accounts like this Free Business Checking offer combined with a $50 cash reward. The design matches the consistent corporate look of this client.

Three great elements combine for this client’s successful auto loan promotions that have been used for years. There’s a great offer, a premium with high-perceived value, and creative for an oversize postcard that catches the prospect’s attention.

A rate isn’t necessary to make a great offer and an oversize postcard clearly and quickly gets the message to the prospects in easy-to-comprehend, eye-catching, bold design and engaging sales copy.

This credit union client has a program that recruits high school and college students to become members. The theme and clear graphic design carry through all elements and marketing materials. Information in the magalog is both informative and useful, so it encourages longer “shelf life” once in the hands of the target audience. Components shown (from left): poster, magalogs, mouse pad, self-mailers.

When a new branch opened across from a college campus, we created a marketing campaign to catch students’ attention and convince them to open free student checking accounts. The graphic elements carried across the full set of components. We created an offer that appealed to students (apparently to the faculty, too). The multi-media approach made certain all students were aware of the promotion. Some campaign components (from left): self-mailer, refer a friend coupon, poster, print ad, door hanger for dorms and apartments.

The bank president wanted to wish a happy holiday season to households, including an area with a large Hispanic segment. We created this magalog promotion that not only included holiday greetings from the president and holiday-themed information, but also promoted the bank’s checking products and services. One version of the magalog (shown here) was entirely in Spanish. There was also an English version. Graphic elements, like photos, were chosen for the specific versions.

Why create a dreary, footnote-heavy mail piece when you can use a vibrant, attractive magalog to sell new loans? Inside, besides product descriptions, are practical tips and information homebuyers can use — and will keep while they’re shopping for the new home. Those features give the promotion staying power. The client offered an actual customer photo and testimonial for the cover. The magalog was so informative and attractive that real estate agents handed them out to prospective buyers.

The magalog format is perfect for this summer-themed checking promotion. Besides the sales portion of the magalog, pages offer ideas and advice to help make summer outings more enjoyable. People tend to save this “magazine” as like they would a subscription periodical so they can refer to the articles or pass it along to a friend. Even the promotions take on a neighborly feel, as shown in the portion of the page on the right.

We’ve created many grand opening promotions, but this one is unique because the new office was near a Starbucks store, which offered a great promotional opportunity. The mailer’s half-fold size was roomy enough to easily hold product highlights, location information, and promotional events. Our grand opening formats are chosen based on the amount of information we have to communicate. Additional components, like door hangers and print ads, can be part of a campaign.