THE PROVEN STRATEGY

Only ACTON Marketing's Customer Acquisition Strategy offers you this combination of unique benefits that increase account openings, build revenue, and expand your customer base.

  • Targeted Mail

    We don't saturate your market with mail. We target specific neighborhoods using statistical modeling. Our proprietary system, TASC, continually provides better results than our competitors' best efforts. more...

  • Sent at the Right Time…

    Mail drops scheduled throughout the year maintain a steady flow of new customers and reach homes on the right days to influence payday decisions.

  • With the Right Offer…

    No single offer works for every market every time. That's why we scan your market using proprietary methods to ensure your offer has the impact to influence your prospects.

  • Plus a New Mover Kick!

    New movers are three times more likely to open an account than the general public. Our program reaches that valuable audience sooner and brings them in to your branches.

THERE'S MORE PROOF IN THE NUMBERS

Essential Elements

Value added services

and field-tested

practices

Training & Mystery Shopping

Our acquisition mail marketing campaigns deliver people to the branches. The job of turning eager prospects into customers falls on your branch staff. Because this step is so crucial, you can't afford to have even one untrained individual. ACTON Marketing's complete training programs for branch staff, branch managers, executives and back office personnel ensure everyone understands your new marketing program. more…

Marketing to Women

It's no small number, but independent research says it's true. Women open or are responsible for opening 89% of all financial services accounts. And as cliché as it sounds, men and women really do analyze and shop differently. It's important your checking account marketing message, presented through design and words, targets that 89% segment of the prospect market. more…

Response-Driven Creative

Attention-grabbing graphics combined with compelling copy from an experienced staff of professionals ensure your message is read and acted on more frequently. We help you complete and complement your campaigns with signage, posters, billboards, and other media.

Plus, you'll learn about a referral program that brings you even more new customers. more…

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