All Aboard is the ACTON Marketing cross-sell program that builds stronger relationships between a financial institution and its customers, makes the customers more profitable, and improves retention rates.

The All Aboard program centers on the simple fact that if you show a customer what products you have, the customer is more likely to do more business with you. The multiple relationships increase customer loyalty and encourage the customer to remain with you longer.

 

Cross-selling makes a difference

While you might think it’s not necessary to cross-sell products to a new customer, studies show the greatest gap between retention of customers who get cross-sell offers and those who don’t is during months two through nine after a new checking account opens.


Is cross-selling products to customers really necessary? The numbers prove it is. Look what happens when you cross-sell your checking customers.

 The result — cross-selling your customers not only opens additional accounts, it makes current accounts more profitable through longevity. Ask yourself: How much is a checking account worth to you each month? Multiplied by all the accounts in your portfolio?

 
 
 
 
 


It’s high-profile because it goes directly into the home.


It’s noticed because it has the familiar logo of your financial institution on it.


It gets attention because it makes a special offer. (And remember, the product isn’t the offer.)

 


The triggering event

Based on your goals for All Aboard, a triggering event will start the cross-sell offers going to a specific household. That event could be, for example, the opening of a new checking account.

Once triggered, a series of mail, beginning with the highest priority, will stream to the household in monthly mail drops.

Filtering

All Aboard has Advanced Filtering Selection Capabilities. We can mail a home equity offer and be certain to exclude apartment dwellers and mobile home addresses. We can send an IRA promotion to your customer list and exclude households made up of those under age 30 and over 60.

There’s another money-saving aspect to filtering. We make sure you don’t mail multiple offers to the same household. Each address in your customer database gets one offer per mail drop.

All this comes from information we extract from your customer data, and it’s another example of the flexibility and performance All Aboard offers.

Hands-free

All Aboard is a valuable program if you aren’t already using a plan to cross-sell your customers.

All Aboard is even more valuable if you are already cross-selling your customers.That’s because All Aboard takes the work out of the process for you.
• We handle the analysis of your customer data – safely and securely.
• We create the mail program components.
• We see that each mail piece is printed, addressed, and dropped at the post office.
Then we analyze the results and report them to you.

Sit back. Relax.