Research from ACTON Market Intelligence (AMI)

 
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AMI research has been reported in:

 
 

SYNDICATED REPORTS

Free Checking & The Banking Customer

In-depth analysis of U.S. consumers’ attitudes toward Free Checking, their acceptance of alternate banking fees, and more. Must-have information every banking executive should consider before changing Free Checking and instituting new fees.

Two versions. One free. more…
OPT-IN Consumer Research

Nationwide consumer survey answers key questions about overdraft programs and opt-in acceptance. Critical information for designing your ODP program. more…
The Primary Banking Decision Report

How important are banking programs and other branch-related issues to consumers? How much do these factors influence a consumer’s decision to choose one bank or credit union over another — and which are most significant? The answers in this report could change your perception and your marketing strategies. more…
 

National Consumer Research Panel

Through ACTON Market Intelligence's nationally syndicated research you can compare what your customers think, feel and do with other banking customers throughout the nation.

Every quarter, AMI surveys a stratified, random and representative sample of 20,000 U.S. Adult Heads of Household. The study sample is stratified according to U.S. Census data, including gender, age, and Census Region.

From this tracking study, AMI generates a number of syndicated reports that are sold to the entire banking and financial industry. Due to its study technology and speed of data collection and reporting, AMI's national syndicated studies accurately reflect the current banking-customer marketplace.

CUSTOM RESEARCH

Specifically for your institution and its market. It should be the basis of your marketing roadmap.

A custom research survey can gather valuable marketing information like this, and more…

  • Determine and track your media advertising reach and its overall performance

  • Determine and track the reach of your overall marketing strategy

  • Examine how your image and branch equity compare to that of your competitors

  • Learn how satisfied your customers are with your people and your facilities

  • Measure customer awareness and satisfaction with your banking products and services

  • Pretest and evaluate new banking products and services you want to introduce

  • Gather customer input on one-time issues or current hot market and industry topics


For each study, AMI develops a custom report that includes a tabular report (cross-tabulations, data deck) and a narrative report with writen, graphic, and tabular analysis of the study's data, plus an action-based Executive Summary.

 

Because custom research is specific to each financial institution and each has its own priorities, questions and marketing issues, please contact us and let's discuss what you want to learn and what you need to know.

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