Set your sights higher

Plan to DOUBLE your DDAs

You’ve heard the old saying about soaring with eagles. Well, we don’t mind if you keep your feet on the ground, but here’s a chance to watch your Demand Deposit Account openings and balances really take off.

This isn’t some pie-in-the-sky scheme. We’re talking about a proven strategy that’s worked for hundreds and hundreds of financial institutions going all the way back to 1982. This remarkable plan is ACTON Marketing’s Checking Account Customer Acquisition Strategy.

This strategy works to double the DDAs of any of our clients that follow it — small, medium or large financial institutions.

What does the Checking Account Customer Acquisition Strategy include? Two important factors are:

• ACTON’s proprietary TasC™ Model
• Marketing to Women techniques

Why are those two important?

Taking it to TasC

TasC is our proprietary predictive modeling program that uses 25 years of our checking account market analysis to find the best-of-the-best areas in your market for your message.

It’s more productive and less costly for you than using any form of saturation mail drops or a shotgun approach. TasC’s performance is superior to the “perfect circle” radius drops around a branch office.

In other words…there’s nothing else like TasC. TasC has gone up against some of the most reputable prospecting methods in the industry and TasC has been more successful opening new accounts.

Find out more about TasC here.

Reach your best audience

If you knew a certain portion of your market was responsible for 89% of all the financial services accounts that are opened, how long would it take you to decide that’s the group you want to reach with your marketing message?

It’s a rhetorical question, obviously, since the answer is…well, obvious.

And who makes up that most valuable 89% of your prospects? That’s a question not everyone can answer…but we can. It’s women.

Is there a different method to selling women on the value of your products and services? Absolutely!

ACTON Marketing is the only company marketing financial services products that uses marketing to women techniques. We can’t explain it all here, but go to this page and see more about this important factor.

We fill in the rest

Of course, that’s not all you get with ACTON Marketing’s Checking Account Customer Acquisition Strategy. We handle the entire program for you, including…

• Award-winning copy and creative
• Complete production services, including delivery to the post office
• Thorough reports before and after a campaign
• Staff training and mystery shopping

But none of those assets can work to Double Your DDAs until you ask us. So do it now.