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Set your sights higher
Plan to DOUBLE your DDAs
You’ve heard the old saying about soaring with eagles. Well,
we don’t mind if you keep your feet on the ground, but here’s a chance to watch
your Demand Deposit Account openings and balances really take off.
This isn’t some pie-in-the-sky scheme. We’re talking about a
proven strategy that’s worked for hundreds and hundreds of financial
institutions going all the way back to 1982. This remarkable plan is ACTON
Marketing’s Checking Account Customer Acquisition Strategy.
This strategy works to double the DDAs of any of our clients
that follow it — small, medium or large financial institutions.
What does the Checking Account Customer Acquisition Strategy
include? Two important factors are:
- ACTON’s proprietary TasC™ Model
- Marketing to Women techniques
Why are those two important?
Taking it to TasC
TasC is our proprietary predictive modeling program that
uses 25 years of our checking account market analysis to find the
best-of-the-best areas in your market for your message.
It’s more productive and less costly for you than using any
form of saturation mail drops or a shotgun approach. TasC’s performance is
superior to the “perfect circle” radius drops around a branch office.
In other words…there’s nothing else like TasC. TasC has gone
up against some of the most reputable prospecting methods in the industry and
TasC has been more successful opening new accounts.
Find out more about TasC here.
Reach your best audience
If you knew a certain portion of your market was responsible
for 89% of all the financial services accounts that are opened, how long would
it take you to decide that’s the group you want to reach with your marketing
message?
It’s a rhetorical question, obviously, since the answer
is…well, obvious.
And who makes up that most valuable 89% of your prospects?
That’s a question not everyone can answer…but we can. It’s women.
Is there a different method to selling women on the value of
your products and services? Absolutely!
ACTON Marketing is the only company marketing financial
services products that uses marketing to women techniques. We can’t explain
it all here, but go to this page and see more about this important factor.
We fill in the rest
Of course, that’s not all you get with ACTON Marketing’s
Checking Account Customer Acquisition Strategy. We handle the entire program
for you, including…
- Award-winning
copy and creative
- Complete
production services, including delivery to the post office
- Thorough
reports before and after a campaign
- Staff
training and mystery shopping
But none of those assets can work to Double Your DDAs until
you ask us. So do it now.
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